“Discovery consists of looking at the same thing as everyone else and thinking what nobody has thought.”

Albert Szent-Gyorgi

We believe that “strategic” means designing to reach goals, not just to perform tasks.  Innovation Management Partners provides the strategic evaluation and guidance necessary to dramatically increase value resulting from your technology transfer. 

Strategic evaluations include validating that the new concept or technology is demonstrably new, unique and of value to society, demonstrating that it can continue to be closely held by the adopter, and reviewing potential risks involved. 

Specifically for sources of technology, our strategic marketing evaluation ensures that the concept will deliver benefits that exceed costs, that enough customers exist for the technology, and that it will fit the adopters’ strategic goals.  We will then develop a robust marketing program that will create a strategic identity for the program; achieving value to be delivered to adopters.  This program will be brought to life with quality targeting, messaging and promotion. Custom presentations will be created for each of your audiences (company management, corporate investors, venture capitalists, potential adopters, and potential cooperative developers).  We will assist you in learning the needs of each stakeholder, identifying the benefits they want, and discovering the value of your program to each group.
January 06, 2009